Purpose of Position:

We are seeking a dynamic and experienced Marketing and Communication Manager to join our team. The Marketing and Communication Manager will be responsible for developing and implementing strategic marketing initiatives, enhancing brand visibility, and communicating key messages to target audiences. The ideal candidate will have a strong background in marketing and communication, creative thinking, and excellent leadership skills.

ESSENTIAL DUTIES/KEY JOB ROLES AND RESPONSIBILITIES

include but not limited to the following:

Develop and execute comprehensive marketing and communication strategies to promote our real estate developments, construction projects, and services to target audiences.
Create compelling marketing collateral, including brochures, flyers, presentations, and digital
content, to showcase our properties and projects and attract potential buyers and investors.
Manage digital marketing efforts, including website development, search engine optimization
(SEO), social media marketing, email campaigns, and online advertising, to increase brand
awareness and generate leads.
Coordinate with internal teams, external agencies, and vendors to ensure consistent brand
messaging and visual identity across all marketing channels and materials.
Conduct market research and analysis to identify market trends, customer preferences, and
competitive insights, informing marketing strategies and campaign planning.
Plan and coordinate promotional events, such as property launches, open houses, and industry
conferences, to engage with clients, stakeholders, and industry professionals.
Cultivate and maintain relationships with media outlets, journalists, and influencers to secure
press coverage, media placements, and editorial opportunities for our projects and
developments.
Monitor and analyze marketing performance metrics, including website traffic, social media
engagement, lead generation, and conversion rates, to evaluate campaign effectiveness and
optimize marketing strategies.
Develop and manage marketing budgets, track expenses, and report on return on investment
(ROI) for marketing activities and initiatives.
Provide leadership and guidance to the marketing and communication team, including
marketing coordinators, graphic designers, and copywriters, to ensure projects are completed
on time and within budget.

KEY PERFORMANCE INDICATORS

Increase in brand awareness and visibility, measured by website traffic, social media followers, and media mentions.
Growth in lead generation and conversion rates through marketing channels, including website inquiries, email sign-ups, and event registrations.
Improvement in customer engagement metrics, such as social media engagement, email open rates, and click-through rates.
Success of marketing campaigns and promotions, assessed by ROI, cost per lead (CPL), and cost per acquisition (CPA).
Quality of marketing collateral and content, evaluated by audience engagement, feedback, and brand consistency.
Effectiveness of digital marketing efforts, measured by SEO rankings, website conversion rates, and online advertising performance.
Client and stakeholder satisfaction ratings based on feedback and perception of marketing and communication efforts.
Leadership and team performance, demonstrated by project management, teamwork, and achievement of departmental goals.

COMPETENCIES FOR THE ROLE

To be successful in the role the candidate would be required to demonstrate the following:

Strategic Thinking: Ability to develop and execute strategic marketing and communication plans aligned with business goals and market trends.
Creativity: Innovative thinking and creative problem-solving abilities to develop compelling
marketing campaigns and engaging content.
Communication Skills: Excellent written and verbal communication skills to convey messages effectively to diverse audiences through various channels.
Leadership: Strong leadership and team management skills to motivate, inspire, and guide the marketing and communication team to achieve goals and objectives.
Collaboration: Ability to collaborate effectively with cross-functional teams, external partners, and stakeholders to achieve marketing objectives and project success.
Analytical Skills: Strong analytical and data interpretation skills to analyze marketing metrics, evaluate campaign performance, and make data-driven decisions.
Project Management: Effective project management skills to prioritize tasks, meet deadlines, and manage resources efficiently.
Industry Knowledge: Understanding of the real estate and construction industry, including market dynamics, customer needs, and competitive landscape.

QUALIFICATIONS

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master’s degree is a plus.

EXPERIENCE

Minimum of 3-5 years of experience in marketing and communication, preferably in the real estate or construction industry.
Proven track record of developing and implementing successful marketing strategies and campaigns that drive results and achieve business objectives.
Strong digital marketing skills, including proficiency in website management, social media marketing, email marketing, and online advertising.
Excellent leadership, communication, and interpersonal skills, with the ability to collaborate effectively with internal teams and external stakeholders.
Creative thinking and problem-solving abilities to develop innovative marketing initiatives and solutions.
Proficiency in marketing analytics and reporting tools to measure campaign performance and ROI.
Commitment to continuous learning and professional development in the field of marketing and communication.

Join our team and lead our marketing and communication efforts to drive brand awareness, engagement, and growth for Suacasa.