Purpose of Position:

We are seeking a skilled Digital Strategist to join our real estate and construction firm. The Digital Strategist will play a key role in developing and implementing digital marketing strategies to enhance our online presence, drive lead generation, and increase brand visibility. The ideal candidate will have a strong understanding of digital marketing trends, excellent analytical skills, and a proven track record of driving results in the real estate and construction industry.

ESSENTIAL DUTIES/KEY JOB ROLES AND RESPONSIBILITIES

include but not limited to the following:

Develop and execute comprehensive digital marketing strategies to promote our real estate developments, construction projects, and services across various digital channels.
Conduct market research and analysis to identify target audiences, market trends, and
competitive insights to inform digital marketing initiatives.
Manage and optimize digital advertising campaigns, including pay-per-click (PPC), display
ads, social media ads, and remarketing campaigns, to maximize ROI and lead generation.
Oversee the creation and implementation of content marketing strategies, including website
content, blog posts, social media content, and email campaigns, to engage and educate target
audiences.
Collaborate with internal teams, including marketing, sales, and design, to align digital
marketing efforts with business objectives and ensure consistent brand messaging.
Monitor key performance indicators (KPIs), such as website traffic, conversion rates, click-
through rates, and cost per acquisition, to track campaign performance and identify areas for optimization.
Utilize web analytics tools, such as Google Analytics and Adobe Analytics, to analyze data,
generate insights, and make data-driven decisions to improve digital marketing effectiveness.
Stay abreast of industry trends, emerging technologies, and best practices in digital marketing
to recommend innovative strategies and tactics for continuous improvement.

KEY PERFORMANCE INDICATORS

20 percentage of monthly increase in website traffic and user engagement metrics. Decrease bounce rate by 10%, increase average time on site by 15%, and raise pages per session.
Growth in lead generation and conversion rates through digital channels, including increased website inquiries by 25% and form submissions by 15%, and phone calls.
Improvement in organic search rankings and visibility for key real estate and construction-
related keywords.
Decrease in cost per lead (CPL) and cost per acquisition (CPA) for digital advertising campaigns.
Expansion of brand reach and audience engagement on social media platforms, measured by increased followers by 20%, likes by 15% and boost comments and shares by 10%.
Enhancement of brand awareness and recognition through online mentions, press coverage,
and digital PR efforts.
Increase in customer retention and loyalty through targeted email marketing campaigns and
personalized communications.
Alignment of digital marketing efforts with overall business objectives and contribution to
revenue growth and profitability. Achieve a 15% increase in attributed revenue from digital
channels.

COMPETENCIES FOR THE ROLE

To be successful in the role the candidate would be required to demonstrate the following:

Digital Marketing Expertise: Proficiency in digital marketing strategies, tactics, and tools, with a focus on lead generation, customer acquisition, and brand building.
Analytical Skills: Strong analytical and data interpretation skills to assess campaign performance, identify trends, and make data-driven decisions.
Strategic Thinking: Ability to develop and execute comprehensive digital marketing strategies aligned with business goals and market trends.
Creative Problem-Solving: Innovative thinking and problem-solving abilities to overcome challenges and optimize digital marketing initiatives.
Communication Skills: Excellent written and verbal communication skills to convey ideas, present strategies, and collaborate effectively with cross-functional teams.
Project Management: Effective project management skills to prioritize tasks, meet deadlines, and manage resources efficiently.
Adaptability: Flexibility and adaptability to thrive in a dynamic and fast-paced environment, adjusting strategies as needed based on evolving market conditions and business priorities.
Industry Knowledge: Understanding of the real estate and construction industry, including market dynamics, customer needs, and competitive landscape.

QUALIFICATIONS

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master’s degree is a plus.

EXPERIENCE

Minimum of 3-5 years of experience in digital marketing, with a focus on real estate, construction, or related industries.
Proven track record of driving results through digital marketing campaigns, including lead generation, customer acquisition, and brand awareness.
Proficiency in digital marketing platforms and tools, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
Strong analytical skills and experience with data analysis and reporting to measure campaign performance and ROI.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external stakeholders.
Creative thinking and problem-solving abilities to develop innovative digital marketing strategies and solutions.
Demonstrated ability to multitask, prioritize responsibilities, and manage multiple projects simultaneously in a deadline-driven environment.

Join our team and play a pivotal role in shaping the digital marketing strategy of Suacasa to drive growth and success in the digital landscape.